Abercrombie & Fitch: Fit for a Children's Hospital?
Hospital in Columbus, Ohio is planning to name its new Emergency
Department and Trauma Center after Abercrombie & Fitch. Here are
some of the past controversies surrounding Abercrombie & Fitch.
In 2002, Abercrombie & Fitch sold
thongs for 10-year-olds with "eye candy" and "wink wink" printed
on the front. 1
In 2003, the company was the
target of boycotts and protests when its catalog featured young
people engaging in group sex.2
The company was the target of
protests for selling shirts that demeaned Chinese-Americans
through the use of racist caricatures. "Wong Brothers Laundry
Service—Two Wongs Can Make It White" with smiling figures in
conical straw hats. 3
In 2005, high school students
launched a “"girl-cott" of the store for selling T-shirts that
demeaned and objectified girls by featuring
slogans such as “Do I Make You Look Fat?” and "Who needs brains
when you have these?"4
February of this year, in response to complaints, police carted
away two large promotional photographs from an
Abercrombie & Fitch store in Virginia and cited the manager on
Abercrombie website promoting its Gilly Hicks line features
graphic nudity, boasting “(o)ur site shows a lot of skin. While
visitors to the site are told that they must be eighteen to
enter and “see what we're wearing under our clothes,”
Abercrombie does not verify that they are actually of age.
In other words, the preteens with whom Abercrombie & Fitch is so
popular can easily enter the site.
Other Moments in
Abercrombie & Fitch History...