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Abercrombie & Fitch: Fit for a Children's Hospital?

Nationwide Children's Hospital in Columbus, Ohio is planning to name its new Emergency Department and Trauma Center after Abercrombie & Fitch.  Here are some of the past controversies surrounding Abercrombie & Fitch.



In 2002, Abercrombie & Fitch sold thongs for 10-year-olds with "eye candy" and "wink wink" printed on the front. 1


In 2003, the company was the target of boycotts and protests when its catalog featured young people engaging in group sex.2


The company was the target of protests for selling shirts that demeaned Chinese-Americans through the use of racist caricatures.  "Wong Brothers Laundry Service—Two Wongs Can Make It White" with smiling figures in conical straw hats. 3




In 2005, high school students launched a “"girl-cott" of the store for selling T-shirts that demeaned and objectified girls by featuring slogans such as “Do I Make You Look Fat?” and "Who needs brains when you have these?"4




In February of this year, in response to complaints, police carted away two large promotional photographs from an Abercrombie & Fitch store in Virginia and cited the manager on obscenity charges. 5

One current Abercrombie website promoting its Gilly Hicks line features graphic nudity, boasting “(o)ur site shows a lot of skin.  While visitors to the site are told that they must be eighteen to enter and “see what we're wearing under our clothes,” Abercrombie does not verify that they are actually of age.  In other words, the preteens with whom Abercrombie & Fitch is so popular can easily enter the site. 6

Other Moments in Abercrombie & Fitch History...













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