to Local Newspapers
new commercial radio network, is hoping to debut on school
buses in [insert
town here] next fall. If the company succeeds,
K-12 students on their way to and from school will be
forced to listen to ads, corporate-sponsored contests, and
promotions for BusRadio’s commercial website. BusRadio
boasts that it will take “take targeted student marketing
to the next level” and provide companies with a “captive
audience” who, unlike listeners to commercial radio, are
unable to change the station during ads.
We should not force our children to listen to ads.
Children are already the targets of too much advertising.
This marketing is a factor in myriad problems facing
children today, from childhood obesity to youth violence
to precocious and irresponsible sexuality. I urge the
School Committee and school administrators to protect the
health and well-being of children by saying no to BusRadio.