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A Program of the Judge Baker
Children's Center
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Current Campaigns |
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Tell Nationwide Children’s Hospital: No Naming
Rights For Abercrombie & Fitch
Citing the harmful effects of
sexualized marketing and clothing on children, dozens of pediatricians,
psychologists, and other advocates for children are urging Nationwide
Children’s Hospital in Columbus not to name its new Emergency Department
and Trauma Center after Abercrombie & Fitch.
>CCFC's press
release
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The letter
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Take Action
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An A&F Timeline
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BusRadio is a
new Massachusetts-based company created to force children
to listen to commercial radio broadcasts on school buses
around the country. BusRadio boasts
that it will “take targeted student marketing to the next
level” and provide companies with a “captive audience”
who, unlike listeners to commercial radio, are unable to change
the station during ads.
>Find out
more about BusRadio
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Take Action: Stop Outside Advertising on Webkinz
Webkinz.com, the most visited virtual world for children in
the United States, has quietly begun targeting its users with
outside advertising.
By opening the site to advertisers, Ganz is choosing to maximize profits at the expense of
parents’ trust and children’s wellbeing.
>Please take a moment to tell CEO Howard Ganz to stop
advertising on Webkinz.
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Given the damage that's been done to its Baby Einstein
brand by this study, one would think Disney would be
anxious to point to evidence that their videos really are
beneficial for babies. But so far, not a peep. It's enough
to make one wonder if Disney knows there's nothing Einsteinian
about their baby videos.
>Please take a moment to tell Disney to release research
showing that Baby Einstein videos are beneficial to babies or
publicly acknowledge that no such research exists.
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The Bratz - a line of highly sexualized dolls for girls as
young as four are - being marketed in schools by Scholastic,
Inc. Scholastic promotes Bratz through its book fairs and book
clubs to
a captive audience of young students.
>Please tell Scholastic that commercially- driven, sexualized
stereotypes have no place in schools.
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Tell the National School Boards Association: Stop Selling Kids on MySpace
The NSBA has published a report that
extols the educational benefits of these sites and urges
school boards to reconsider any rules against using commercial
social networking sites in classrooms -- without even
mentioning the fact that the primary purpose is to generate
advertising revenue.
>Please take a moment to tell NSBA
executive director Dr. Anne Bryant to stop promoting the
commercial agenda of corporations at the expense of children's
wellbeing.
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Unilever's Dove Campaign for Real
Beauty has been lauded for challenging the standards of the
beauty industry. A
manufacturer of diet aids, cosmetics, skin whiteners, and
other beauty products, Unilever is responsible for much of the
advertising it claims it wants to help girls resist.
Unilever’s advertising for Axe grooming products –
which appears frequently on MTV and other youth-oriented media
– epitomizes the sexist and degrading marketing that can
undermine girls’ healthy development.
>Please take a moment to urge Unilever CEO Patrick Cescau to end the degrading Axe campaign.
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>Past Campaigns |
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CCFC is a
Program of the
Judge Baker Children's Center
Website Designed & Maintained By:
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Copyright 2004 Commercial Free
Childhood. All rights reserved
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