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A Program of the Judge Baker Children's Center 

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Current Campaigns  

TAKE ACTION

>Webkinz, Stop Outside Advertising

>PG-13 Movies

>Baby Einstein: Show us the Evidence

>Stop Selling Bratz in Schools

>Ax Exploitative Axe Marketing

>NSBA, Stop Selling Kids on MySpace
>No naming rights for A&F

 

 

Stop the Marketing of Violent PG-13 Movies to Preschoolers

 

Burger King Iron Man toy giveaways for preschoolers. Indiana Jones Lunchables. Incredible Hulk toys for children as young as three. The Dark Knight Cheerios.  This summer's violent PG-13 blockbusters are being marketed to young children. The Motion Picture Association of America (MPAA) could stop this onslaught, but they won't. 

 

>Read the press release  | Take Action  | Movie Marketing  | CCFC's Iron Man press release

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Tell Nationwide Children’s Hospital: No Naming Rights For Abercrombie & Fitch

Citing the harmful effects of sexualized marketing and clothing on children, dozens of pediatricians, psychologists, and other advocates for children are urging Nationwide Children’s Hospital in Columbus not to name its new Emergency Department and Trauma Center after Abercrombie & Fitch.

 

>CCFC's press release | The letter | Take Action | An A&F Timeline

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Turn off BusRadio
 

BusRadio is a new Massachusetts-based company created to force children to listen to commercial radio broadcasts on school buses around the country.  BusRadio boasts that it will “take targeted student marketing to the next level” and provide companies with a “captive audience” who, unlike listeners to commercial radio, are unable to change the station during ads.  

>Find out more about BusRadio

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Take Action:  Stop Outside Advertising on Webkinz

Webkinz.com, the most visited virtual world for children in the United States, has quietly begun targeting its users with outside advertising.
By opening the site to advertisers, Ganz is choosing to maximize profits at the expense of parents’ trust and children’s wellbeing.

>Please take a moment to tell CEO Howard Ganz to stop advertising on Webkinz.

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Tell Disney's Baby Einstein: Show us the Evidence

 

Given the damage that's been done to its Baby Einstein brand by this study, one would think Disney would be anxious to point to evidence that their videos really are beneficial for babies.  But so far, not a peep.  It's enough to make one wonder if Disney knows there's nothing Einsteinian about their baby videos.

 

>Please take a moment to tell Disney to release research showing that Baby Einstein videos are beneficial to babies or publicly acknowledge that no such research exists.

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Tell Scholastic: Stop Selling Bratz in Schools


The Bratz - a line of highly sexualized dolls for girls as young as four are - being marketed in schools by Scholastic, Inc. Scholastic promotes Bratz through its book fairs and book clubs to a captive audience of young students.

 

>Please tell Scholastic that commercially- driven, sexualized stereotypes have no place in schools.

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Tell the National School Boards Association: Stop Selling Kids on MySpace

 

The NSBA has published a report that extols the educational benefits of these sites and urges school boards to reconsider any rules against using commercial social networking sites in classrooms -- without even mentioning the fact that the primary purpose is to generate advertising revenue.

 

>Please take a moment to tell NSBA executive director Dr. Anne Bryant to stop promoting the commercial agenda of corporations at the expense of children's wellbeing.

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Tell Unilever: It's Time to Ax their Exploitative Marketing

 

Unilever's Dove Campaign for Real Beauty has been lauded for challenging the standards of the beauty industry.  A manufacturer of diet aids, cosmetics, skin whiteners, and other beauty products, Unilever is responsible for much of the advertising it claims it wants to help girls resist.  Unilever’s advertising for Axe grooming products – which appears frequently on MTV and other youth-oriented media – epitomizes the sexist and degrading marketing that can undermine girls’ healthy development. 

 

>Please take a moment to urge Unilever CEO Patrick Cescau to end the degrading Axe campaign.

 

>Past Campaigns

 

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