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This page contains current articles about marketing to children.  The views expressed in these articles do not necessary reflect the opinion of CCFC.  Click here for articles by CCFC coalition members.  Click here for CCFC Press Releases.   For press inquires, or to be added to CCFC's press list, please contact Josh Golin at 617.278-4172 or jgolin@jbcc.harvard.edu)


May 2008

Critics Come Out Swinging on 'Grand Theft Auto IV'

April 2008

Dr Pepper Along for Indiana Jones Treasure Hunt


The Biz: Would You Believe? Subway, Sierra Mist, A-B To Get Smart


Summer movies drive toys full-speed to shelves


Toddlers coming of digital age


Forget Miley Cyrus. Check out Disney's Chinese underwear ad


Brewers Urged to Stop Marketing Beer Shirts to Young Girls


'Sleazy' ad irks Parents Television Council


U.K. Cracks Down on Word-of-Mouth With Tough Restrictions


Warner moves toon content online to KidsWB.com


Mars Snackfoods Supports ‘Indy’ Film


Coalition Asks BK to Pull Toy Premiums


Children's cereals less healthy


A Zoo by Any Other Name? (Los Angeles Business Journal, 4/28/08)


Attention-Deficit Advertising (BusinessWeek, 4/24/2008)


Viacom Introduces Healthy Snack Ads (KidAdLaw, 4/25/2008)


Group Proposes Industry Behavioral Standard (KidAdLaw, 4/25/08)


Brands, Start Your Marketing Engines (Advertising Age, 4/24/08)


Group Asks Burger King To Pull 'Iron Man' Kids' Meal Toy (MediaPost, 4/25/08)


Burger King Brands Subscription Mobile Games (Promo Magazine, 4/24/08)


More talk needed on junk food ban: councillor (Durham Region, 4/22/08)


Green Cause For Effect (Multichannel News, 4/20/08)


New code on ads a toothless tiger, say critics (Sydney Morning Herald, 4/17/08)


Starcom's Ad Deal for Kellogg's Hinges on Engagement (Advertising Age, 4/21/08)


Ad Groups Challenge FTC Guidelines (AdWeek, 4/18/08)


Ads 'make healthy diet difficult' (The Press Association, 4/17/08)


Movie Tie-Ins Coming Soon to Everywhere Near You (Advertising Age, 4/17/08)


Marketers Using Song Hooks to Snag Tweens (Advertising Age, 4/17/08)


Disney brands milk (KidScreen Daily, 4/17/08)


Testing the Boundaries of Branded Entertainment (Advertising Age, 4/14/08)


Pop culture pulls in major bucks (USA Today, 4/17/08)


Report rips adult content in rap videos (Washington Times, 4/16/08)


Teach children to resist marketing void (Food Sleuth, 4/16/08)


Besieged industry tightens rules (Sydney Morning Herald, 4/17/08)


Disney kids: The hot commodity (Observer, 4/16/08)


Junk food ads find web home (Sydney Morning Herald, 4/16/08)


French Bill Takes Chic Out of Being Too Thin (New York Times, 4/16/08)


Teens pressured to stay over-stimulated with caffeine (The Tennessean, 4/14/08)


Big retailers seek teens (and parents) (USA Today, 4/14/08)


Research: Teens Name Coke, McD's As Faves In New Study (Brandweek, 4/7/08)


Is Earth Day the New Christmas? (Advertising Age, 4/10/08)


SpongeBob is the real threat to our kids online (The Guardian UK, 4/10/08)


Trading kids' health for school revenue (The Beaufort Gazette, 4/10/08)


CBS Forms Special Ad Division for Brand Integrations (Advertising Age, 4/10/08)


For 'Gossip Girl,' Modesty Is So Last Season (Advertising Age, 4/11/08)


FTC Urged To Tighten Standards For Online Marketing To Minors (MediaPost, 4/11/08)


Skip In Time: New Research Service Targets Kids (Media Daily News, 4/11/08)


Meet the retail arbiters (Star-Tribune, 4/8/08)


Law Barring Kids From Violent Games Rejected (Kid Ad Law, 4/8/08)


Six Flags Announces Multi-Brand Partnership with Kraft Foods (Food Business Review, 4/8/08)


Overindulging our kids is a hazard, not a gift (The Daily News, 4/8/08)


Nickelodeon creating new virtual worlds for tweens (Denver Post, 4/7/08)


Study ties bedroom TV to unhealthy habits in teens (Reuters, 4/7/08)


"OurWorld:" A virtual world for teens (Seattle P-I, 4/7/08)


NDP to introduce bill banning food and drink ads aimed at kids (The Canadian Press, 4/6/08)

Personal care product marketers reach for a teeny edge (Los Angeles Times, 4/2/08)

Too Much Flesh, Far Too Young (The Canberra Times, 4/5/08)

Junk food ads, sugary rewards lead to fatter kids (The Free Lance-Star, 4/6/08)

More children are watching junk-food adverts despite ban (The Independent, 4/7/08)

In-Game Ad Network Taps Into Virtual Worlds (The ClickZ Network, 4/7/08)

Does TV help babies or hold them back? (Star-Telegram, 4/2/08)

Parental guidance suggested (Boston Globe, 4/1/08)

March 2008

Parents concerned about Miss Bimbo game (3/25/08)


Pamela Paul’s ‘Parenting, Inc.’ finds parents buying into consumer craze (3/25/08)


Kids enter WWE ring (Variety, 3/23/08)


FCC Officials Provide Advertisers With Self-Regulatory Road Map (Kid Ad Law, 3/25/08)


Schools raise extra funds through business sponsors (South Carolina Bureau, 3/23/08)


School board may ban energy drinks (Miami Herald, 3/23/08)


Got Milk? Taps MySpace with New Campaign (Promo, 3/19/08)


Apple teams with 'American Idol' (Variety, 3/18/08)


Another Thing The Doctor Ordered (Business Week, 3/17/08)


High Schools Add Classes Scripted By Corporations (The Wall Street Journal, 3/6/08)


Product Placement in Songs More Intentional Than We Know (Exclaim News, 3/13/08)


MTV, Doritos Partner for Reality Series (Promo, 3/14/08)


Smallville Product Placement Hits New Low (About.com, 3/16/08)


Pepsi to Launch Internet Series (The Hollywood Reporter, 3/17/08)


Online Games by the Hundreds, With Tie-Ins (New York Times, 3/18/08)


Kid-Targeted Ad Deal Counts on "Nag Factor" (Next Generation, 3/17/08)


Don’t forget importance of play (Associate Press, 3/16/08)


Are books for kids where little ideas - or big brands - grow? (Age, 3/16/08)


New proposal for global, legal junk food ad ban (Food Navigator, 3/17/08)


Menino: Ban violent vid games for kids (Boston Herald, 3/17/08)


Playing dice with your kids: What would Mrs. Einstein have done? (The Ottawa, 3/16/08)


US retailer faces row over donation deal (The Guardian, 3/12/08)


When a Corporate Donation Raises Protests (New York Times, 3/12/08)


Cut Abercrombie name from ER, advocates say (Associate Press, 3/11/08)


Executive Suite: Tony Hawk leaps to top of financial empire (USA Today, 3/10/08)


Concern in Europe on Cellphone Ads for Children (New York Times, 3/8/08)


Is TV to blame for fat epidemic? (Toronto Star, 3/8/08)


Kids Upfront Going Steady (Broadcasting and Cable, 3/10/08)


Abercrombie Underwear Shop Plays Up Goods, but Not Its Own (Advertising Age, 3/10/08)


Firm alters claim that its DVDs educate infants (Seattle PI, 3/4/08)


A One-Eyed Invader in the Bedroom (New York Times, 3/4/08)


Hollywood Will Help to Police PG-13 TV Ads (Broadcasting & Cable, 3/4/08)


TV ads and obese kids (The Star, 3/4/08)


TV and Computer Limits Make Kids Slimmer (Wall Street Journal, 3/3/08)


Infant DVDs won't mould a baby Einstein (CanWest News Service, 3/1/08)


Don't hold children hostage to ads (Island Packet, 3/2/08)


Let's Rewrite the Rules for Kids' Media (Business Week, 3/2/08)

February 2008

A-B, Miller May Face Lawsuits for Alcoholic Energy Drinks (Advertising Age, 2/28/08)


Do you know where your children are? Probably playing in a virtual world (The Canadian Press, 2/29/08)


Movie Smoking More Common Than Real Life (WXII12, 2/27/08)


Children 'damaged' by materialism (BBC News, 2/26/08)


How To Avoid Raising Materialistic Children (WCCO, 2/25/08)


Nickelodeon Sees Digital Dollars Surge on 'Multi-Splatform' Approach (Advertising Age, 2/25/08)


Commercialism is harming children's lives (The Children's Society, 2/27/08)


Burger King Agrees To Kids' Marketing Rules In Europe (Marketing Daily, 2/25/08)


T.O. health officer: Ban sugary ads that target kids under 13 (Toronto Sun, 2/23/08)


Liverpool set to ban McDonald's Happy Meals in a bid to cut childhood obesity (Daily Mail UK, 2/24/08)


School bus ads generate cash, criticism (North Jersey Record, 2/22/08)


A third of Year 6 children are overweight (Times Online, 2/22/08)


How Not to Make a Baby Einstein (Scienceline, 2/21/08)


Disney Brand Taps Moms' Marketing Magic (MediaPost, 2/22/08)


Fast Food Ads Fueling Obesity Among Hispanic Kids (US News & World Reports, 2/21/08)


FTC Focuses on Mobile Marketing (Kid Ad Law, 2/21/08)


Ads Mesmerize Mall Shoppers - And Me (Marketing Daily, 2/20/08)


Toy Maker Hasbro Locks Up More Hollywood Deals (Advertising Age, 2/20/08)


Attorneys General Request Miller, A-B Documents (Advertising Age, 2/20/08)


In Books for Young, Two Views on Product Placement (New York Times, 2/19/08)


New York wants the movie industry to butt out of kids' lives (Canadian Press, 2/19/08)


MGA Entertainment to Roll Out America’s Next Top Model Dolls (Worldscreen, 2/19/08)


Marketing: No more child's play (Financial Post, 2/16/08)

A Virtual Popularity Contest (Washington Post, 2/19/08)

Advertisers relentlessly target school kids (Grand Rapids Press, 2/16/08)

Obama to Hollywood: I Love You, Now Change (Entertainment Weekly, 2/15/08)

Dress-Up for Dollars (New York Times, 2/17/08)


Disney goes ad-funded with new mobile portal (Pocket Gamer, 2/14/08)


Branded Entertainment Will Continue to Grow (Advertising Age, 2/14/08)


Playboy is being marketed to pre-teens like Barbie or Bratz (TES, 2/15/08)


Dade Schools Eye Advertising Revenue (Miami Herald, 2/13/08)


Schools shouldn’t sell kids’ attention to highest bidders (The State, 2/13/08)


Critics claim radio program on school buses is dangerous for kids (Catholic News Agency, 2/13/08)


Children's playtime now fun time for big-time advertisers (The Province, 2/11/08)


Keep an eye on kids' toys (Chicago Tribune, 2/11/08)


Will Disney Keep Us Amused? (New York Times, 2/10/08)


Former FCC Chairs Help Form Digital Kids Task Force (Kid Ad Law, 2/8/08)


Why Tony still has a grip on kids' diets (Ottawa Citizen, 2/8/08)


How Hasbro's Transformers Transformed the Toy Biz (Brandweek, 2/10/08)


Generation MySpace Is Getting Fed Up (Business Week, 2/7/08)


Study: Sadness can make you spend more (AP, 2/7/08)


'CosmoGirl's' Pot Calls the Kettle Black (News Busters, 2/7/08)


The Game's the Thing at MTV Networks (Business Week, 2/7/08)


Video Games Normalize Killing, Doctors Say (KETV, 2/7/08)


Time to stop undermining children with ads (Pioneer Press, 2/7/2008)


Bill Introduced to Ban School Bus Ads (News Channel 7, 2/5/08)


Cleaning Up The Media Clutter In Your Kid’s Room (Townhall.com, 2/5/08)


How To Build A Disney Franchise (Forbes, 2/5/08)


Which? quits 'marketing in schools' Government advisory team (Marketing Week, 2/6/08)


School Buses Latest Victim of Ad Creep (Brandweek, 2/4/08)


Restaurant Fundraiser A McShock For Official (Washington Post, 2/3/2008)


MySpace not their space (Houston Chronicle, 2/4/08)


BusRadio suspended in one school district, starts in another (9 News Colorado, 2/1/08)


Bus ads create a storm ( The Greenville News, 2/5/08)


Under-fire video games industry to sponsor politicians (Guardian Unlimited, 2/4/08)


January 2008

FCC to Consider Rewriting Product-Placement Disclosure Rules (Advertising Age, 1/31/08)


Parents, teachers shocked at Scholastic 'R-rated' Valentine's cards (Globe and Mail, 1/31/08)


Ads on school buses in works (The State, 1/30/08)


The Clock's Running Out on Super Bowl Beer Ads (Marin Institute, 1/30/08)

No School Bus Ads (Myrtle Beach Online, 1/28/08)


Nickelodeon sells families on cruises with SpongeBob (USA Today, 1/28/08)


Mountain Dew Makes MMO More Than Just a Game (Advertising Age, 1/28/08)


McDonald's Pulls Ads From Suggestive Online Content (MediaPost, 1/28/08)


Marketing May Influence How Often Parents Feed Children Fast Food (News Wise, 1/24/08)

EA to offer ad-funded video game on Internet (Bloomberg News, 1/22/08)


Multiple platforms are 'holy grail' of gaming (The National Post, 1/21/08)


McDonald's was right to pull plug on Happy Meals promotion (Orlando Sentinel, 1/21/08)


Call for ban on junk food ads in games (The Scotsman, 1/22/08)


McDonald’s Ending Promotion on Jackets of Children’s Report Cards (New York Times 1/18/08)


Parents Group Slams Producers for Marketing PG-13 Films to Kids (Brandweek, 1/17/08)


“George of the Jungle” returns (New York Times, 1/16/08)


MySpace's Missed Opportunity (Huffington Post, 1/15/08)


Generation Diva: Pampering could give little girls the wrong attitude (Arizona Republic, 1/15/08)


Video game industry seeks political clout (New York Times, 1/15/08)


South Carolina School Buses May Get Ads (WSOC, 1/10/08)


The New Focus Groups: Online Networks (Wall Street Journal, 1/14/08)


FTC: Review Movie Marketing to Kids (Associated Press, 1/9/08)


Would Hannah Montana wear it? (Boston Globe, 1/10/08)


12' To Be the Magic Age for EU Food Ads (Kid Ad Law, 1/8/08)


Army marketing "misleads recruits" (UTalk Marketing, 1/8/08)


Pepsi tackles childhood obesity with videogames in Mexico (The Guardian Unlimited, 1/2/08)


Schools should ditch partnerships with McDonald's (Tucson Citizen, 1/2/08)

Junk food firms use web to lure children (UK Telegraph, 1/1/08)


Junk food advertising ban ‘not enough’ to help kids (Western Mail, 1/1/08)



December 2007

Web Playgrounds of the Very Young (New York Times, 12/31/07)


The New Brand Ambassadors (Adweek, 12/31/07)


A-B Sees Web as Fertile Ground for Advertising Efforts (St. Louis Post Dispatch, 12/20/07)


Smart' toys try to teach without kids knowing it (Seacoast Online, 12/23/07)


Boost children's self-esteem, curb 'gimme' attitude (Chicago Tribune, 12/23/07)


HarperCollins Partners With MySpace (Web Pro News, 12/21/07)


Study: Alcohol Marketing to Youths Shifts from Print to Cable TV (Brandweek, 12/19/07)


Trouble in toytown (Times Online (UK), 12/20/07)


Lessons of 'Snowpeople' not cool (Marketplace, 12/18/07)


Kiddies' Wired Wish Lists (Wall Street Journal, 12/19/07)


Barbie's off boozin' with the Bratz Pack (Yourhub.com, 12/16/07)


Top Online Advertiser Making a Raw Impression (ClickZ Network, 12/17/07)


Ad Groups Want to Block FCC Rule-Making on Product Placement (Advertising Age, 12/17/07)


Shop by phone gets new meaning (USA Today, 12/19/07)


Bonfire of the Disney Princesses (The Nation, 12/11/07)


Ads on Webkinz draw criticism (New Jersey Star-Ledger, 12/17/07)


A new era in play (USA Weekend, 12/16/07)


Fast food gets its greasy hands on report cards (Chicago Tribune, 12/16/07)


Ad interaction gaining traction (Sun-Times, 12/16/07)


Food companies sign EU ad pledge (UK Guardian, 12/11/07)


Born to Shop: How Marketers Brainwash Babies (Alternet, 12/13/07)


Webkinz Takes Heat For Taking Advertising (MediaPost, 12/14/07)


Shift Away From Ad-Free Has a Price (New York Times, 12/13/07)

Bus driver questions satellite radio service for children (Archdiocese of Denver, 12/12/2007)


So That’s Why They Drink Coke on TV (New York Times, 12/9/2007)


Guess Who's Seeing Web Traffic Soar: Kraft and Co. (Advertising Age, 12/10/07)


Study finds commercialism harms Britain's kids (Telegraph UK, 12/10/07)


Texas Accuses Web Marketers Of Targeting Children Unlawfully (Brandweek, 12/10/07)


Heidi Klum In The Valley Of The (Star)Dolls (Brandweek, 12/10/07)


Bratz Media Empire Grows (Video Business, 12/5/07)


Kids Bombarded by Unsuitable Web Ads (The Guardian Unlimited, UK, 12/6/07)


FTC Ends Brainy-Baby Video Investigation (The Associated Press, 12/6/07)


Seminole students get McDonald's bonus on report cards (Orlando Sentinel, 12/6/07)


Straight A's, With a Burger as a Prize (New York Times, 12/6/07)


Parents concerned over advertising on BusRadio (News 13, Central Florida, 12/3/07)


Teens stress most over body image (The Sunshine Coast Daily, 12/4/07)


Eight states sue R.J. Reynolds over Rolling Stone feature (Advertising Age, 12/4/07)


US kids find it easy to buy adult-rated videogames: survey (AFP, 12/5/07)


Eat, drink and be miserable (The Guardian, 12/3/07)


Stealth marketing concerns over kids online sites (CBS 5, KPIX, 11/30/07)


Even for kids, it's the shoes (Cincinnati Enquirer, 12/1/07)


Putting the 'I' in viral makes web ads infectious (Brandweek, 12/3/07)


PlayStation's game plan: scale ad rates for videos (Adweek, 12/3/07)




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