In a commercialized culture fraught with troubling trends, among the
most pernicious is the all out effort to brand
infants and toddlers. Baby paraphernalia is routinely festooned
with licensed characters like Elmo and Winnie the Pooh—the same
icons that will sell them toys, foods, and other products throughout
childhood. Equally troubling is the escalation of “educational” baby
media on the market—videos, software, and digital books—which get
babies and toddlers dependent on screens and electronic gizmos for
soothing and stimulation. There’s no
credible evidence that screen media is educational for babies, and
some evidence that it may even be harmful
What’s at risk in the commercialization of babyhood is no less than
infants’ development of essential life skills—including capacities for creative play and self-soothing when stressed.
Did you know?
40% of 3-month-old babies are regular viewers of screen media
The more babies engage with screens the less time they spend in
creative play—the foundation of learning.
For babies 8 to 16 months, watching baby videos is associated with
slower language development.