|
|
CARU
Refers More Movie Ads to MPAA
John Eggerton
Broadcasting & Cable
June 27, 2008
The Council of Better Business Bureau's Children's
Advertising Review Unit referred ads for two more of the
highest-profile recent theatrical releases to the Motion
Picture Association of America for its input on whether
they violate its standards.
It referred ads for Iron Man to the MPAA last month.
CARU is concerned that ads for Get Smart (“some rude
humor, action violence and language") and the latest
Indiana Jones movie (“adventure violence and scary
images”), both PG-13, have been airing during shows
targeted toward kids.
In March, CARU reached an agreement with the MPAA in
which it will refer advertisers that intentionally place
PG-13 ads during kids’ shows to the MPAA to determine
whether they have violated movie-industry guidelines for
such advertising. Previously, CARU was making that
determination.
CARU has been pushing the movie industry not to
advertise PG-13 films during children's shows, but it
got pushback from some studios. CARU generally frowns on
advertising PG-13 movies during kids’ shows since that
designation defines the movie as containing scenes that
may not be appropriate for children.
Studios have argued that the movies aren't de facto
unsuitable for kids, and that kids can watch them with
parental guidance.
|
|
 |
|
|
This article is copyrighted material, the use of
which has not been specifically authorized by the copyright owner. We
are making such material available in our efforts to advance
understanding of environmental, political, human rights, economic,
democracy, scientific, and social justice issues, etc. We believe this
constitutes a 'fair use' of any such copyrighted material as provided
for in section 107 of the US Copyright Law. In accordance with Title 17
U.S.C. Section 107, the material on this site is distributed without
profit to those who have expressed a prior interest in receiving the
included information for research and educational purposes. For more
information go to:
http://www.law.cornell.edu/uscode/17/107.shtml If
you wish to use copyrighted material from this site for purposes of your
own that go beyond fair use, you must obtain permission from the
copyright owner |
