protect kids from sexy television music clips
Herald Sun (Aus.)
June 27, 2008
SEXY music videos could be banned from Saturday morning
TV under a Senate committee proposal to protect children
from inappropriate material.
A Senate inquiry into sexualisation of children by the
media yesterday called for a review of music video
classifications and for the introduction of free-to-air
TV channels for children.
Warning labels could also be placed on teen magazines
with sexually explicit content.
But parents' groups accused the committee of being too
soft on the advertising industry.
The inquiry heard evidence that children were regularly
exposed to inappropriate sexual material through TV,
magazines and advertising.
Witnesses were particularly concerned by sexually
suggestive lyrics and choreography in video clips by
artists such as 50 Cent and the Pussy Cat Dolls and
sexual material in magazines read by pre-teens.
In its report, the committee said that preventing the
premature sexualisation of children was a significant
"This is a community responsibility which demands action
by society," the report said.
The committee said the industry-run Advertising
Standards Bureau should ensure billboards and other
outdoor advertisements did not include inappropriate
It also said the bureau should vet ads made by agencies
that had been the subject of complaints.
Kids Free 2B Kids founder Julie Gale said the inquiry
should have recommended that the standards bureau be
replaced with a government regulator.
"I think it should have recommended an independent
regulatory body that oversees children's interests," Ms
Former Australia Institute chief Clive Hamilton said the
committee had largely ignored advice from psychologists
about the harm caused to children by sexual material.
"The recommendations of the committee veer from the weak
to the pathetic and suggest that the inquiry allowed
itself to be snowed by the advertising industry," Dr
The inquiry called for a long-term study to be carried
out into the premature sexualisation of children and for
comprehensive sexual health and relationship education
programs to be run in all schools.
In a dissenting report, Family First senator Steve
Fielding said the committee had failed to put forward
recommendations necessary to protect children.
The committee said publishers should consider placing
advice for readers on magazines that contained material
that might be inappropriate for children.
But it stopped short of calling for this to be
The Howard government promised before the federal
election last year to spend $82 million on a dedicated
ABC children's TV channel.
But the Rudd Government has not committed itself to
providing the ABC with extra funding to run such a
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