kickstart Paramount plan
July 22, 2008
Paramount is getting “Clueless,” hanging with the “Mean
Girls” and looking “Pretty in Pink” for its first slate
Studio is co-publishing casual games based on those
three pics from its library for release later this year.
It’s splitting production costs with partner Legacy
Par first disclosed plans to start financing its own
videogames several months ago (Daily Variety, March 28).
The three teen-pic properties represent the studio’s
first investment in the low-cost casual vidgames it will
co-publish this year and next before moving into more
expensive console titles.
Sandi Isaacs, head of Par’s videogame biz, said she and
her team picked those three pics to adapt first because
they have more female appeal, and casual vidgames are
primarily played by women.
They will be distributed at retail and via digital
download with an expected price of $20. Par is also
looking to make versions for portable gaming consoles
like the Nintendo DS that will be released later.
Legacy is handling U.S. publishing, while Paramount is
publishing in foreign markets.
Cast from the movies are not expected to be involved in
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