GET INVOLVED     |     ISSUES     |     NEWSROOM     |     RESOURCES     |     ABOUT US     |     CONTRIBUTE     |     SEARCH  
 
 
 
   

 

TiVo, Amazon Team Up

 

Paul Bond

The Hollywood Reporter

July 23, 2008

The old-fashioned tradition of shopping from your TV set got a booster shot Tuesday when Amazon said it had teamed with TiVo to make the practice easier than ever.

The companies said TiVo subscribers can use their remote controls for the so-called Product Purchase feature to buy from Amazon products they see promoted on TV shows or commercials.

TiVo—which transformed TV commercials skipping into an art form—has been trying to prove its worth to advertisers through several initiatives that include interactive ads, but its Amazon approach is the most direct yet.

TiVo thinks it has a hit on its hands because it solves the problem of having to be distracted from a TV show to buy a product. Instead, someone watching Oprah Winfrey tout her latest favorite book, for example, can buy it without leaving the couch and without missing any programming.

The service works whether shows are being watched live or recorded, though only with TiVo boxes that are broadband connected.

It’s the second time Amazon has teamed with TiVo, the first being an Amazon Unbox initiative that allows some TiVo subscribers to order on-demand movies and TV episodes to be delivered to their TiVo hard drives.



 

 

STAY INFORMED

 


    

Bookmark and Share

 
 
This article is copyrighted material, the use of which has not been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of environmental, political, human rights, economic, democracy, scientific, and social justice issues, etc. We believe this constitutes a 'fair use' of any such copyrighted material as provided for in section 107 of the US Copyright Law. In accordance with Title 17 U.S.C. Section 107, the material on this site is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes. For more information go to: http://www.law.cornell.edu/uscode/17/107.shtml If you wish to use copyrighted material from this site for purposes of your own that go beyond fair use, you must obtain permission from the copyright owner

 

     

Website Designed & Maintained By: AfterFive by Design, Inc.
CCFC Logo And Fact Sheets By:
MonicaGraphicDesign.com

Copyright 2004 Commercial Free Childhood. All rights reserved