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Hostess to Visit Sweeps Contestants
Homes on Halloween Night
Amy
Johannes
Promo Xtra
September 30, 2008
"Incredible Hulk" DVD release with sweepstakes offering
$1 million.
In a play on Publisher’s Clearing House’s Prize Patrol,
reps from Hostess will visit the homes of some of its
sweepstakes contestants on Halloween to dish out $1
million to one winner.
The sweeps is the brand’s biggest promotion to date and
ties into the Oct. 21 DVD release of Universal Pictures’
“The Incredible Hulk.”
Visitors can register for “Hostess Hulk Out Halloween
Chance for a Million Dollars Sweepstakes” through Oct.
26 for a chance to be among 10 randomly selected people
in the running for the grand-prize.
On Halloween night, Hostess reps will visit finalists’
houses between 5 p.m. and 8 p.m. local time. People who
answer the door with a Hostess product in hand or an
index card with the words “Hostess Hulk Out Halloween
with Hostess” can select from 15 sealed envelopes, each
which contain a prize. The person who selects identical
images of a Hostess Hulk Cake will win $1 million.
First-prize winners who match tickets with the same
dollar amount will receive that amount up to $1,000, an
Xbox Hulk prize pack and a Blu-Ray Hi-Definition prize
pack. People who match different cash values will
receive the greater prize up to $1,000 and Xbox Hulk and
Blu-Ray Hi-Definition prize packs.
It’s the first time Hostess is offering a $1 million
grand prize in a consumer promotion, Barb Clements,
consumer promotions manager at Interstate Bakeries
corp., the makers of Hostess products, said.
“Our target is moms,” Clements said. “We want them to
have a family experience on Halloween. It’s all about
having fun. We hope consumers will look at the promotion
and see this as an opportunity to do that.”
Hostess is also supporting the promotion with limited
edition Hulk Cakes, chocolate Hostess Cup Cakes with
green icing and green sprinkles to commemorate “The
Incredible Hulk” DVD release. The product will be
available while supplies last through mid-November in
grocery stores, mass merchandisers and super centers
nationwide. A $4 mail-in rebate on the DVD or Blu-Ray
disc will also be available with the purchase of any two
family-size packages of Hostess products, including Hulk
Cakes, Cup Cakes, Hostess Twinkies and Hostess Donettes.
Between 3 million to 4 million packages of Hostess
products, as well as in-store displays will promote the
campaign, Clements said.
NMA Entertainment & Marketing developed the promotion’s
concept and handles the sweepstakes execution. |
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