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Kids Turn Chick-fil-A Premiums into a Space Station

Patricia Odell
Promo P&I
October 29, 2008


Chick-fil-A has partnered with the Kennedy Space Center Visitor Complex for the first time to create four different Kid’s Meal premiums, that when put together create a space station.

Each toy comes in a case that contains cards with various pieces of fun space trivia.

The incentive is for Chick-fil-A’s fall premium program and part of its longstanding initiative called “Growing Kids Inside and Out.”

The premiums focused around space exploration are designed to be educational and inspirational as well as fun, all the company said.

The toys will be available in Kid’s Meals at more than 1,400 locations through Nov. 22.

“We hope that the Kennedy Space Center premiums teach our youngest customers about space and inspire their curiosity beyond their immediate community,” said Steve Robinson, Chick-fil-A’s senior vice president of marketing, in a release.

 

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