Kids Turn Chick-fil-A Premiums into a
October 29, 2008
Chick-fil-A has partnered with the Kennedy Space Center
Visitor Complex for the first time to create four
different Kid’s Meal premiums, that when put together
create a space station.
Each toy comes in a case that
contains cards with various pieces of fun space trivia.
The incentive is for Chick-fil-A’s fall premium
program and part of its longstanding initiative called
“Growing Kids Inside and Out.”
The premiums focused around space exploration are
designed to be educational and inspirational as well as
fun, all the company said.
The toys will be available in Kid’s Meals at more
than 1,400 locations through Nov. 22.
“We hope that the Kennedy Space Center premiums teach
our youngest customers about space and inspire their
curiosity beyond their immediate community,” said Steve
Robinson, Chick-fil-A’s senior vice president of
marketing, in a release.
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