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News Brief: Campaign for a Commercial-Free Childhood

October 29, 2008

CAMPAIGN FOR A COMMERCIAL-FREE CHILDHOOD: sent a letter to 24 toymakers and retailers urging them to market to parents, not to kids, this holiday season, in light of the current economic downturn and the financial burden many families are feeling. “We understand the need to create awareness of your products,” says the letter sent to CEOs at Mattel, Toys “R” Us, Disney, Ganz, V-Tech and others. “We urge you to do that by advertising directly to parents instead of enlisting children as lobbyists for their holiday gifts. Since it’s parents, not children, who can truly understand their family’s financial situation in these difficult times, it is more important than ever that you respect their authority as gatekeepers.” Boston-based CCFC is also encouraging parents to write to the companies and share their concerns.





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