GET INVOLVED     |     ISSUES     |     NEWSROOM     |     RESOURCES     |     ABOUT US     |     CONTRIBUTE     |     SEARCH  
 
 
 

 

 

 

WWE Launches Kids Site

John Eggerton
Broadcasting & Cable
October 21, 2008


New website, wwekids.com, part of larger strategy to reach younger viewers.

Soon, pro wrestlers may be banging each other with high chairs rather than folding ones.

World Wrestling Entertainment is looking to get wrestling fans into the tent as early as possible.

The company said Tuesday it had launched wwekids.com, a site targeted to kids 6-14 that extends the brand of its WWE Kids magazine, which launched in April.

The site features videos, photos and a "play" area with "Dozens" of interactive applications, all billed as "age-appropriate" content.

Turns out the WWE tent is already filled with kids. According to the company, more than 2.8 million kids as young as 6 watch its TV wrestling shows weekly.

That young audience is part of the reason the WWE is moving to make all of its shows PG-rated, rather than the TV14 that they had been for many years.

 

 

STAY INFORMED

 


    

Bookmark and Share

 

 

This article is copyrighted material, the use of which has not been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of environmental, political, human rights, economic, democracy, scientific, and social justice issues, etc. We believe this constitutes a 'fair use' of any such copyrighted material as provided for in section 107 of the US Copyright Law. In accordance with Title 17 U.S.C. Section 107, the material on this site is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes. For more information go to: http://www.law.cornell.edu/uscode/17/107.shtml If you wish to use copyrighted material from this site for purposes of your own that go beyond fair use, you must obtain permission from the copyright owner

 

     

Website Designed & Maintained By: AfterFive by Design, Inc.
CCFC Logo And Fact Sheets By:
MonicaGraphicDesign.com

Copyright 2004 Commercial Free Childhood. All rights reserved