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National Geographic Roars Into Videogames
Paul
Bond
MediaWeek
November 18, 2008
National Geographic is getting into the videogame
business.
Through its for-profit unit National Geographic
Ventures, the nonprofit National Geographic Society is
set to announce Tuesday that it has created National
Geographic Games.
The division's first game, Herod's Lost Tomb, was
developed in-house and is a free download for PC, Mac
and the iPhone. After that, NGG is coming out with games
for Nintendo's Wii, Sony's PlayStation 3 and handheld
devices.
Some will be developed in-house while others will rely
on partnerships, such as National Geographic Panda from
Namco Bandai and National Geographic: Africa from Sony.
Chris Mate, previously an executive with Take-Two
Interactive Software and Bethesda Softworks, was named
GM of NGG.
NGG is expected to focus on building games that further
its theme of spreading geographic knowledge. |
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