GET INVOLVED     |     ISSUES     |     NEWSROOM     |     RESOURCES     |     ABOUT US     |     CONTRIBUTE     |     SEARCH  
 
 
 

 

 

 

Report Slams Wish Lists for Toys on Children's Websites

Brand Republic
February 2, 2009

LONDON - Websites should not offer children e-wish lists, which give children the chance to make a wish list of toys which can be emailed to their parents, because most familes can't afford the expensive gifts, according to a new report.

The report by the Family and Parenting Institute also recommends advertising on websites used by children should be clearly marked as promotional material, particularly advergames, and urges businesses to promote positive messages to kids.

The study also highlights some of the ways companies target children and challenge current regulation by pushing expensive products that are out of reach of the average family budget.

Mary MacLeod, chief executive of the Family and Parenting Institute said: "Parents tell us they are constantly put under pressure by their own children for the latest must have toy or computer games.

"This can cause family arguments as parents tell their kids that they can't have everything they see advertised on TV or online.

"It is important that regulation is adhered to and businesses should work together to make sure that it is."

 

 

STAY INFORMED

 


    

Bookmark and Share

 

 

This article is copyrighted material, the use of which has not been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of environmental, political, human rights, economic, democracy, scientific, and social justice issues, etc. We believe this constitutes a 'fair use' of any such copyrighted material as provided for in section 107 of the US Copyright Law. In accordance with Title 17 U.S.C. Section 107, the material on this site is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes. For more information go to: http://www.law.cornell.edu/uscode/17/107.shtml If you wish to use copyrighted material from this site for purposes of your own that go beyond fair use, you must obtain permission from the copyright owner

 

     

Website Designed & Maintained By: AfterFive by Design, Inc.
CCFC Logo And Fact Sheets By:
MonicaGraphicDesign.com

Copyright 2004 Commercial Free Childhood. All rights reserved