GET INVOLVED     |     ISSUES     |     NEWSROOM     |     RESOURCES     |     ABOUT US     |     CONTRIBUTE     |     SEARCH  
 
 
 

 

 

 

Coca-Cola Testing Interactive Vending Machines

Patricia ODell
Promo
April 3, 2009

The Coca-Cola Co. is testing 150 interactive vending machines at Simon Malls in the southeast U.S.

Shoppers will come upon the units in high traffic locations and can use the large format touch screen displays to interact with and buy Coca-Cola products.

People will also be learning about specials and promotions available at the mall and will be able to purchase the beverages using Simon Giftcards.

The flat screen is set in the vending machine doors and is divided into three sections. The machines feature functionality similar to an iPhone. For example, the mid section of the screen is where people can buy drinks. Clicking on a product lets the shopper rotate the bottle to see the label.

The top and bottom sections of the screen are used for running commercials for Coke and other Coca-Cola brands and for Simon Mall promos.

"This is just preliminary to see how the functionality goes," Coca-Cola spokesperson Ray Crockett said.

Next-gen models of the machines will offer mobile phone downloads in the form of music files, ringtones and wallpaper, along with cashless payment and more, Coca-Cola said.

The machines were first Introduced at the Summer Olympics last year in Beijing and one the Simon dTour.

“The new machines incorporate sight, sound and motion video to take the vending experience from transaction to true interaction,” Anthony Phillips, global brand manager at Coca-Cola said in a release. “We wanted the machines to be eye-catching in a way that would turn heads and command attention.”

The new venders were developed by The Coca-Cola Co. in partnership with Samsung and interactive marketing agency Sapient.

 

STAY INFORMED

 


    

Bookmark and Share

 

This article is copyrighted material, the use of which has not been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of environmental, political, human rights, economic, democracy, scientific, and social justice issues, etc. We believe this constitutes a 'fair use' of any such copyrighted material as provided for in section 107 of the US Copyright Law. In accordance with Title 17 U.S.C. Section 107, the material on this site is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes. For more information go to: http://www.law.cornell.edu/uscode/17/107.shtml If you wish to use copyrighted material from this site for purposes of your own that go beyond fair use, you must obtain permission from the copyright owner

 

     

Website Designed & Maintained By: AfterFive by Design, Inc.
CCFC Logo And Fact Sheets By:
MonicaGraphicDesign.com

Copyright 2004 Commercial Free Childhood. All rights reserved