GET INVOLVED     |     ISSUES     |     NEWSROOM     |     RESOURCES     |     ABOUT US     |     CONTRIBUTE     |     SEARCH  







Dr Pepper intros advergame for the iPhone


By Nina M. Lentini

Marketing Daily
November 6, 2007

DR PEPPER IS introducing the first branded game for the Apple iPhone. The new Matchcaps game will use the iPhone's Safari browser.

Developed by Imaginuity New Media, the game will follow the popular "match three" format. Unlike other games, the Dr Pepper game will not be affected by iPhone software updates, as it is accessed via the Safari browser.

Consumers will not be required to download the new Dr Pepper advergame--gamers can gain access by simply browsing or going directly to the game at

Apple last week announced plans to distribute kits to third-party application developers in February. Dr Pepper plans to convert the game for download to the iPhone once the developer kit is made available in the spring.

Matchcaps is being promoted through the Dr Pepper Web site and via PR.



This article is copyrighted material, the use of which has not been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of environmental, political, human rights, economic, democracy, scientific, and social justice issues, etc. We believe this constitutes a 'fair use' of any such copyrighted material as provided for in section 107 of the US Copyright Law. In accordance with Title 17 U.S.C. Section 107, the material on this site is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes. For more information go to: If you wish to use copyrighted material from this site for purposes of your own that go beyond fair use, you must obtain permission from the copyright owner












Website Designed & Maintained By: AfterFive by Design, Inc.
CCFC Logo And Fact Sheets By:

Copyright 2004 Commercial Free Childhood. All rights reserved