Our position: McDonald's was right to pull plug on Happy Meals promotion in Seminole schools
The Orlando Sentinel
January 21, 2008
It's good to see that once a concerned parent exposed the skinny on the cozy relationship between Seminole County elementary schools and McDonald's, the corporate giant dumped its promotion of a Happy Meals rewards program on report cards.
Schools should not be promoting any business, particularly one that has built its empire on this country's appetite for fast food.
Ultimately, parents should make the call on what their kids eat. But schools have no business wrapping report cards and advertising into a tidy marketing plan.
What's more, given the worsening childhood obesity problem, it sends the wrong message for schools to reward good grades with something parents themselves might be trying hard to discourage.