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MGA Entertainment to Roll Out America’s Next Top Model Dolls

 

Irene Lew

Worldscreen.com
February 19, 2008

 

LOS ANGELES, February 19: MGA Entertainment, the manufacturer of the popular Bratz dolls, has teamed up with CBS Consumer Products to produce a new line of fashion dolls based on The CW reality competition series America’s Next Top Model.

The new line of America’s Next Top Model dolls will debut this spring at retailers across the U.S. The line launches with three characters in two different clothing lines—swimwear and casual daywear. Individual dolls come with a bonus daywear outfit and a handful of glamorous accessories essential to making it in the fast-paced world of modeling. Each doll will also have her own backstory. The swimwear dolls will retail for $9.99, while the daywear dolls will be priced at $14.99.

The tenth cycle of America’s Next Top Model is slated to premiere this Wednesday, February 20, at 8 p.m.

“America’s Next Top Model has been such an extraordinary phenomenon and MGA is proud to unveil the only line of fashion dolls from the hit TV show,” said MGA’s president and CEO Isaac Larian. “We strongly believe in the show’s message of pursuing one’s dreams and hope that this doll line continues to promote that same message.”

Liz Kalodner, the executive VP and the general manager of CBS Consumer Products, added, “The new fashion doll line extends the America's Next Top Model experience, enabling girls to explore a world in which creativity and individuality are valued.”


 

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