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Techniques
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This page contains
articles on marketing techniques. The views expressed in
these articles do not necessary reflect the opinion of
CCFC.
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2007
In
Books for Young, Two Views on Product Placement
(New York Times, 2/19/08)
Disney
goes ad-funded with new mobile portal
(Pocket Gamer, 2/14/08)
Branded
Entertainment Will Continue to Grow
(Advertising Age, 2/14/08)
The
Game's the Thing at MTV Networks
(Business Week, 2/7/08)
Nickelodeon
sells families on cruises with SpongeBob
(USA Today, 1/28/08)
Mountain
Dew Makes MMO More Than Just a Game
(Advertising Age, 1/28/08)
EA to offer
ad-funded video game on Internet
(Bloomberg News, 1/22/08)
Multiple platforms are 'holy grail' of
gaming (The National Post, 1/21/08)
The New Focus Groups: Online Networks
(Wall Street Journal, 1/14/08)
Junk food firms use web to lure
children (UK Telegraph, 1/1/08)
Top Online Advertiser Making a Raw
Impression (ClickZ Network,
12/17/07)
Ad interaction gaining traction
(Sun-Times, 12/16/07)
Stealth marketing concerns
over kids online sites (CBS 5, KPIX, 11/30/07)
Putting the 'I' in viral makes
web ads infectious (Brandweek, 12/3/07)
PlayStation's game plan:
scale ad rates for videos (Adweek,
12/3/07)
Dr Pepper intros
advergame for the iPhone (Marketing Daily,
11/6/07)
Congressmen Tackle
Product Placement
(TV Week, 9/27/07)
Facebook Gets Personal With Ad Targeting Plan
(Wall Street Journal, 8/24/07
We
are coming for your children
(The Guardian, 7/31/07)
Soon, Cell Phones Will Tap
Into In-Store Marketing
(Media Post, 7/25/07)
Virtual Worlds Aren't Just
for Reaching Adults Anymore (Click Z, 7/05/07)
Marketing health (San
Francisco Chronicle, 6/22/07)
FTC Urged To Probe Digital
Food Marketing To Kids (Media Post, 5/17/07)
Digital Billboards That Turn
Your Head (Washington Post, 5/3/07)
Marketing's Brave New
World at Mix07 (EarthWebNews, 5/2/07)
The Marketers Have Your Ear
(Boston Globe, 4/24/07)
Gimme an Ad! Brands Lure Cheerleaders
(Wall Street Journal, 4/19/07)
Word
on the Street (Time, 4/18/07)
The Sell-Phone Revolution
(Business Week, 4/18/07)
KFC Generates Buzzz (NY
Post, 4/12/07)
SeaWorld jumps on a movie's bandwagon, hoping to capitalize
(Knight-Ridder, 4/11/07)
Marketing play: Game
of Life really does take Visa
a (USA Today, 3/8/07)
Kids' TV faces new
Net restrictions (CNet News.com, 1/24/07)
2006
In-Game Ads Burrow
Deeper (Wired, 10/5/06)
Critics riled that
teen book plugs makeup (Hartford Courant, 10/1/06)
Selling a book
by its CoverGirl (Denver Post, 9/17/06)
Product
placement to triple (BBC, 8/18/06)
Marketers pursue kids ad
nauseam (Chicago Sun-Times, 6/14/06)
PC In-Game Advertising
Revenue to Top $400 Million by 2009 (MediaBuyerPlanner,
6/14/06)
Hey, Kid, You Want to Buy a
Toyota Scion? (New York Times, 6/14/06)
Product Placement
Deals Make Leap From Film to Books (New York
Times, 6/12/06)
M&M
math for fat kids (La Times, 5/15/06)
Look -- Up in the
Sky! Product Placement! (Wall St. Journal,
4/18/06)
Burger King's 'King'
to Star in Video Games (Advertising Age, 4/14/06)
Product placements
creep into children's entertainment (Gannet,
2/28/06)
Kids And Neopets: Who's
Getting Fed? (CBS.com, 2/9/06)
A 'Curious'
promo strategy for monkey cartoon
(Reuters,
2/7/06)
Anywhere the Eye Can See,
It’s Likely to See an Ad (New York Times, 1/15/07)
Six Strategies
Marketers Use to Get Kids to Want Stuff Bad (USA
Today, 11/22/06)
Big Marketers Smell Money in
Scent Technology (AdAge.com, 10/31/06)
Burger King Movie in the Works (AdAge.com,
7/10/06)
Coke slots in extras to
new machines
(Financial Times, 6/26/06)
Listen up: No radio
(Boston Globe, 6/10/06)
Word Games (Brand Week,
4/26/06)
Look -- Up in the
Sky! Product Placement! (Wall St. Journal,
4/18/06)
Burger King's 'King'
to Star in Video Games (Advertising Age, 4/14/06)
From sports events to book
characters, all is for sale (Atlanta Journal
Constitution, 3/19/06)
McDonald's and Disney:
Fat and Happy (Philadelphia Daily News, 2/10/06)
Burger King to send
extended ad to customers of Sprint phone video
(USA Today, 1/20/06)
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