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Product Placement                                                    Subscribe to CCFC Headlines

 

This page contains references made to CCFC in the news.  The views expressed in these articles do not necessary reflect the opinion of CCFC.  For press inquires, or to be added to CCFC's press list, please contact Josh Golin at (617)278-4172 or jgolin@jbcc.harvard.edu

2007

Dr Pepper intros advergame for the iPhone (Marketing Daily, 11/6/07)

Congressmen Tackle Product Placement (TV Week, 9/27/07)

2006

In-Game Ads Burrow Deeper (Wired, 10/5/06)

Critics riled that teen book plugs makeup (Hartford Courant, 10/1/06)

Selling a book by its CoverGirl (Denver Post, 9/17/06)

Product placement to triple (BBC, 8/18/06)

Marketers pursue kids ad nauseam (Chicago Sun-Times, 6/14/06)

PC In-Game Advertising Revenue to Top $400 Million by 2009 (MediaBuyerPlanner, 6/14/06)

Hey, Kid, You Want to Buy a Toyota Scion? (New York Times, 6/14/06)

Product Placement Deals Make Leap From Film to Books (New York Times, 6/12/06)

M&M math for fat kids (La Times, 5/15/06)

Look -- Up in the Sky! Product Placement! (Wall St. Journal, 4/18/06)

Burger King's 'King' to Star in Video Games (Advertising Age, 4/14/06)

Product placements creep into children's entertainment (Gannet, 2/28/06)

Kids And Neopets: Who's Getting Fed? (CBS.com, 2/9/06)

A 'Curious' promo strategy for monkey cartoon (Reuters, 2/7/06)

 


 

 


 

 

 

 

 

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