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  Marketing in Schools


Channel One: New owner, old issues (Advertising Age, 11/26/07)


BusRadio opens to kids' mixed reviews (Orlando Sentinel, 11/23/07)


Dispute over push to get social Web sites in classroom (Union Leader Correspondent, 11/23/07)

Can advertising save our schools? (Esquire, 11/20/07)

NYC schools: chattering classes? (Advertising Age, 11/19/07)


Educators weigh merits of social network sites (LA Times, 11/19/07)

Why is the National School Boards Association Selling Kids on MySpace? (CCFC Press Release)


This historical fact brought to you by Hyundai (Advertising Age, 11/15/07)

Under green guise, Unilever brands elementary schoolchildren (Environmental Leader, 10/11/07)

Seminole's school buses should be delivering students, not radio advertising (Orlando Sentinal, 10/11/07)

How did board allow BusRadio onboard? (Union Tribune, 10/11/07)

Palm Beach County schools consider BusRadio (South Florida Sun Sentinel, 10/10/07)

Who knows your student? From marketers to the military, kids’ info is in demand  (County Courrier, 8/30/07)

What Exactly Are NBC, Alloy Getting Into With Channel One Deals? (AdAge 7/16/07)

NBC, Channel One classmates (7/09/07)

P.V. ponders Bus Radio, billed as alternative to raunchy drive-time fare (Santa Cruz Sentinel, 6/12/07)

Marketers Are Joining the Varsity (New York Times, 6/11/07)

Mass. lawmakers weigh ban on all marketing in schools (AP, 6/3/2007)

Women take their fight against school ads to Boston (Worcester Star-Telegram, 5/31/07)

Louisville school board drops proposal for bus radios (Louisville Courier-Journal, 5/22/07)

Louisville schools may add music, ads on buses (Louisville Courier-Journal, 5/21/07)

Can BusRadio deal; it’s a marketing ploy (Nashua Telegraph, 4/29/07)

Humiliating Deal Lands Channel One In Alloyland (Obligation, Inc, 4/23/07)

Kicked Out of Class: Primedia Sheds In-School Net Channel One (AdAge.com, 4/23/07)

Nashua Board tunes in to Bus Radio (Nashua Telegraph, 4/19/07)

A deal with the devil:  Schools unable to alter soda contracts (Toldeo Blade, 4/1/07)

Critics target Pizza Hut BOOKIt! Program (3/2/07)

Parents push to boot Bratz books from Scholastic fairs (CanWest, 2/28/07)


Charlotte’s tangled web: Media-savvy marketers target kids in classroom campaign (Boston Herald, 12/16/06)

Channel One: Going, Going, Gone? (AdAge.com, 12/15/06)

Commercial marketing in schools may discourage healthy nutrition environment (Penn State Live, 12/13/06)

McDonald's trying a new play on PlayPlace (Chicago Tribune, 12/2/06)

Why would the World's Largest Science Teacher's Organization Ignore Climate Change Education? (Common Dreams, 11/28/06)

Taking consumerism out of school book fairs (Boston Globe, 11/20/06)

McDonald's clown expelled from New Brunswick Schools (Toronto Star, 11/20/06)

Schools stall BusRadio (Taunton Gazette, 9/21/06)

School buses in 11 states tune in to radio programming aimed at kids (USA Today, 9/17/06)

Ads coming to textbooks (AP 8/15/06)

Procter & Gamble Takes Tampax Into the Classroom (Brandweek, 8/14/06)

Sodas win over health in public schools (Mississippi Clarion Ledger, 7/25/06)

The "Other" Child Predators: Advertisers (ConsumerAffairs.com, 7/9/06)

Corporate Money in School Sports Favors Boys, May Violate Law (The NewStandard, 6/26/06)

Listen up: No radio (Boston Globe, 6/10/06)

Mansfield pulls plug on Bus Radio (Sun Chronicle, 6/5/06)

The Next Niche: School Bus Ads (Washington Post, 6/4/06)

Schools Selling Ads, Raising Funds to Pay for Basics, Study Warns (CBC, 5/15/06)

M&M math for fat kids (La Times, 5/15/05)

Bill Strikes at Low-Nutrition Foods in School (New York Times, 4/6/06)

Study: Students Remember More Channel One Ads Than News (Associated Press, 3/5/06)



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