SCEC NEWS ~ Summer 2002
IN THIS ISSUE
is it essential to be in New Orleans January 22-24, 2003?
you need to join Stop Commercial Exploitation of Children (SCEC)
to protest the assault on children’s health by the Kid
Power Food & Beverage Marketing conference.
statistics are telling!
the last 20 years, the number of overweight children has
costs for diseases associated with childhood obesity
have more than tripled.
than half of tweens drink sodas at lunchtime and more
than one-third do so at dinner.
note that almost all children 6-14 years old influence
their parents’ food purchases.
30 second commercial can influence the brand choices of
children as young as two
flagrant disregard for the threat to our children’s
health, the Kid Power Food & Beverage
conference has been helping companies such as Chuck E
Hut and M&M Mars hone their skills at marketing junk
Last year’s workshops included "Targeting Soft Drinks
in the Beverage Aisle - Taking Disney’s Magic to the
"From Supermarkets to Soccer Fields: Kids’ Wants,
discovered how "Chucky Cheese’s successfully markets
kids and their families."
include marketing experts from companies like Imagewerks,
boutique communications agency...specializing in marketing
youth audience and youth culture. Imagewerks creates
advertising, design and promotions that allow mainstream and
to become an integral part of the elusive youth
conference attendees learned how the company created a
Happy Meal and Fingerboard, creators of extreme sports
Imagewerks PR proclaims the partnership was "such a
the promotion landed in the top ten Happy Meals of all
have high praise for the conference.
of the best places to get a lot of useful information about
kids and tweens at one time. Very helpful in revealing the
changing trends and updating my knowledge of this
ever-changing and fascinating age group."
Murphy of M&M Mars
conference! Power packed with knowledgeable speakers willing
Chris Pero of Pizza Hut
you’re concerned about childhood obesity, eating disorders
and the deterioration of our
health, mark your calendar now for the Kid Power protest and
the SCEC 2nd
Summit on the Harms of Marketing to Children, January 22-24,
2003. Future newsletters will keep you up to date on plans
for this important event.
Scores a Victory! KidScreen
Cancels 2002 Golden Marble Awards Ceremony.
Winners will be announced in KidScreen Magazine.
two years of SCEC’s protests against the annual Golden
Marble Awards ceremony in New York City, KidScreen has
announced it will no longer hold an award ceremony!
Instead the awards will be announced in a
"special" September 2002 issue of KidScreen. The
Golden Marble awards for marketing to children are selected
solely by artistic merit without taking into account the
impact of the ads or the products being advertised on
children’s health or well being.
thank everyone who contributed to this victory. But because
the awards are still being given (even in diminished form)
our efforts are not over. Until KidScreen entirely
eliminates the Golden Marble awards, we intend to keep them
a source of discomfort and shame for KidScreen, award
recipients, and the entire advertising industry. Toward this
end, we are busily at work planning strategies to keep the
pressure on, including an email letter campaign scheduled
for mid June. As
always, we welcome your input and strategy suggestions.
Marketing Junk Food to Kids!
Support SCEC’s efforts in New Orleans.
year’s Golden Marble Awards protest in New York City was a
great success, but we must not rest on our laurels.
Those “wonderful marketing folks” who make their
living by selling to children certainly are not going to
it’s up to us to continue our effort to protect children
from being targets for their products.
One individual or small organization alone cannot
combat a $12.8 billion industry.
But as we proved last year, by working together we
can make a difference.
you know, SCEC is a coalition and we do not charge dues. But
events such as these cost money.
And, of course, we aren’t looking for corporate
year’s three day Golden Marble event cost approximately
are anticipating costs that high for New Orleans.
organizations and individuals participated in the New York
City protest, but only a few organizations contributed to
the costs. To make the financial burden more equitable, we are
asking participants and supporters of
SCEC to contribute according to the schedule below.
As a contributor, in addition to
the satisfaction of promoting efforts to stop the
commercialization of childhood,
you will be entitled to the following benefits:
and descriptions of contributing organizations and
individuals are placed
the SCEC web site with links to your home page.
Names of contributors will be listed on all event
can have input into shaping events!
for contributing organizations’ literature are
available at all SCEC events.
contributions for organizations are based on annual
are urged to give at whatever level they are able.
should be made out to:
Baker Children’s Center
Baker Children’s Center
3 Blackfan Circle
Boston, MA 02115
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Let us know your thoughts!
2002. Please reprint and distribute, but always acknowledge
the source and list our website: www.commercialexploitation.com