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CCFC NEWS - Winter, 2007


Newsletter Archives

CCFC's Susan Linn Discusses Sak's "Snowpeople" on NPR's Marketplace

This holiday season, Sak's Fifth Avenue released Snowpeople, a picture book for young children. In the book, the "snowpeople" express their individuality . . . by shopping for luxury clothes at Saks. CCFC's Susan Linn recently discussed the book - and the troubling trend of inculcating brands and the habits of consumption into children at younger and younger ages - in a commentary for NPR's Marketplace. You can listen to the commentary at

CCFC's Consuming Kids Summit: Early Bird Registration Closes January 15th 

Time is running out on early bird registration for CCFC's Consuming Kids Summit: The Sexualization of Children and Other Commercial Calamities in Boston on April 3-5, 2008. Save $50 by registering before January 15. For more information, including the latest summit news and presenters, please visit:

McDonald's Report Card Advertising: An Update

McDonald's has responded to our members who urged them to stop advertising on elementary school report cards with an email message that claims that they are "evaluating the program." Considering the ads are a clear violation of McDonald's pledge to stop advertising in elementary schools, it's not clear what exactly they are evaluating. 

We intend to continue to highlight McDonald's violations of its pledge, but we need your help. If you spot any McDonald's marketing in your child's elementary school - including visits by Ronald McDonald, sponsored "educational" materials, coupon giveaways or any other form of advertising - please let us know by emailing ccfc<at> And if you haven't yet urged McDonald's to end its report card advertising, please take a moment to do so by visiting

Mapping School Food: A Policy Guide: A New Resource from the Public Health Advocacy Institute

Improving the school food environment can be a difficult task, and understanding school food law and policy can be a barrier to getting started. That's why this new guide from the Public Health Advocacy Institute is so invaluable. Mapping School Food was written to help legislators, advocates, parents, teachers and anyone interested in improving school food navigate school food law and policy.

Mapping School Food is an innovative guide that describes school food policy from the perspective of different personnel in the school system. It also provides tools to help advocates find answers, resolve conflicts, and build consensus for improving school food in their community. Download your free copy today at

Action Alert: Help Stop Media Consolidation

This week, the Federal Communications Commission approved new rules that will unleash a flood of media consolidation across America.  Media consolidation is bad for democracy. It is also bad news for families already under siege by a barrage of advertising from Big Media. The new rules are a boon to many of the companies, such as Viacom and Disney, that profit from child-targeted marketing. The rules are also liable to silence many of the independent voices in the media that are more likely to ask tough questions about the commercialization of childhood.

Congress has the power to throw out these rules and Free Press is organizing a campaign to pressure them to do so. To learn more, please visit

The Presidential Candidates on Kids Media and Marketing Issues

Common Sense Media recently submitted a questionnaire to the major presidential campaigns asking the candidates to give their positions on the biggest kid-and-media issues facing parents today.  The candidates were asked about a wide-range of issues from childhood obesity to violent video games to advertising targeted at kids. Candidates Obama, Edwards, Richardson, Romney and Clinton all responded to the survey.   You can read and compare their answers at

Activists Stop Wal-Mart's "Who Needs Credit Cards" Underwear for Girls

More proof of the growing resistance to the corporate exploitation of children. Last week, an outraged shopper noticed that Wal-Mart was selling - in its junior department - pink underwear emblazoned with the message, "Who Needs Credit Cards." She posted a photo to the blog, which in turn encouraged it's readers to contact Wal-Mart. After the story spread throughout the blogisphere, Wal-Mart pulled the underwear from its stores. A victory for online activists - and for anyone concerned about the toxic messages marketed to girls.  

Support CCFC's Year-End Campaign

We rely on you because we will not compromise our commitment to children by accepting corporate funding. Between now and January 1, 2008, all donations of $125 will be matched! But any amount is appreciated. To make your tax-deductible donation, please visit



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