Baby Einstein Debunked
important new study
found that for infants, every hour spent watching baby videos is
associated with slower language development - six to eight words
less on a standardized vocabulary test than babies who don't
watch. The study, by Frederick J. Zimmerman, Dimitri A.
Christakis, and Andrew Metzoff, appears in Journal of
Previous research suggested that television is not a good medium
for teaching language to babies. Now research shows that
infants (ages 8-16 months) who watch baby videos have a slower
rate of language acquisition than infants who do not. Not only
is there no evidence that baby videos do any of the things the
baby video industry claims they do, but these media may actually
be undermining the development of the very skills they claim to
2006, the Campaign for a
Commercial-Free Childhood filed a Federal
Trade Commission complaint against
Baby Einstein, Brainy Baby, and BabyFirstTV for false and
deceptive marketing. That complaint is under review. If you
have not yet done so, please take a moment to
urge the FTC to act on our complaint.
The number one reason parents allow babies to watch television
and DVDs is the mistaken belief that the programming is
educational and/or good for brain development.