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January 2008 News                                                     

Newsletter Archives


CCFC to the MPAA: Stop Marketing PG-13 Films to Young Children 


Led by CCFC, a coalition of twenty-one advocacy groups is demanding that the Motion Picture Association of America (MPAA) comply with the Federal Trade Commission's recent recommendation for explicit restrictions on the marketing of PG-13 films to young children.   In a letter sent last week to MPAA CEO Dan Glickman, CCFC urged the MPAA to develop a policy that would restrict the advertising of PG-13 films on children's television; prohibit restaurant toy giveaways or other food promotions aimed at young children for PG-13 movies; and insure that any toys released in conjunction with a film carry an age recommendation consistent with the film's rating. 


This past summer, CCFC filed a complaint with the Federal Trade Commission that Transformers - rated PG-13 for "intense sequences of sci-fi action violence, brief sexual humor, and language - was being marketed extensively to preschool children through television advertising, food promotions and licensed toys. Last week, the FTC acted on CCFC's complaint by urging the MPAA to adopt guidelines for the marketing of PG-13 movies. 


"Transformers is just one of a string of violent, PG-13 movies marketed to preschoolers," said CCFC's director, Dr. Susan Linn. "For too long, the film industry has undermined its own rating system by bypassing parents to target young children directly with marketing for films that the industry itself has determined warrant parental caution."   


Read more about the letter and its signatories at


The complete text of the letter to the MPAA can be found at


The FTC's recommendation can be found at


CCFC's original letter to the FTC can be found at


Candidate Edwards Weighs in on Marketing to Children


CCFC asked all of the Democratic and Republican candidates for president about their thoughts on several key issues related to the commercialization of childhood and John Edwards was the first to respond. In a letter to CCFC, Edwards outlined his concerns about alcohol marketing targeting youth, childhood obesity, ratings, and other media and marketing issues. 


You can read the letter at


We hope to hear from more of the candidates soon and will let you know when we do.


Commercial-Free Vermont Schools?


Channel One.  BusRadio.  Corporate-sponsored teaching materials.  Advertising in hallways, cafeterias, gymnasiums and even on textbook covers.  These are just some of the ways that companies market to children in school, as they seek to promote their brands to a captive audience of students.  In 2000, a government report identified marketing to schools as a growth industry.  But in Vermont, that could change.


In the coming weeks, Representative Christopher Pearson of Burlington is planning to introduce legislation that would prohibit all advertising in Vermont schools. The bill is similar to legislation that was introduced in Massachusetts in 2007 and a clear indication that the movement to protect students from in-school commercial exploitation is growing. A group of dedicated activists - including CCFC members and the Action Coalition for Media Education's Vermont Chapter - are already hard at work garnering support for this historic legislation. If you live in Vermont and would like to help in this effort, please email ccfc<at>


CCFC's Consuming Kids Summit: The Sexualization of Children and Other Commercial Calamities. Schedule Now Available and New Presenters. 


A schedule of workshops and presentations for CCFC's Consuming Kids Summit in Boston on April 3-5 is now available at Recently added presenters include Dr. Michael Rich and Brandy King of the Center on Media and Child Health; Sara Grimes of Simon Fraser University and blogger at the Gamine Expedition; Amy Jussel of Shaping Youth; Joan Almon of the Alliance for Childhood; and Mary Rothschild of Healthy Media Choices.


For more information and to register, visit CCFC's summit homepage at


Can't make the summit? Help bring our movement to communities around the country by helping someone else attend. Donations to CCFC's summit scholarship fund can be made at


Tips for Watching the Super Bowl from DADs


With the big game - and the biggest advertising event of the year - rapidly approaching, CCFC member organization Dads and Daughters has some tips for watching the Super Bowl with your daughter, including for "those moments (like during some commercials) when you want to cover her eyes with your hands." 


Learn more at




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