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October 23, 2009

Contact:  Josh Golin (617-896-9369; josh<at>
For Immediate Release

CCFC Victory: Disney Offers Parents Refunds on Baby Einstein Videos

In an important development in the Campaign for a Commercial-Free Childhood’s ongoing efforts to stop companies from marketing screen media as educational for babies, the Baby Einstein Company, a Walt Disney company, is offering a refund to anyone who purchased a Baby Einstein video in the past five years.

“There is no credible evidence that any screen media is educational for children under two,” said CCFC’s director, Susan Linn, “so we are pleased by this offer.”

Baby Einstein’s offer of a refund came three years after CCFC filed a Federal Trade Commission complaint against Baby Einstein for making unsubstantiated claims that their videos were educational for babies. After CCFC’s complaint, Disney stopped making those claims, but did not extend a refund offer at that time. Now, anyone who bought the videos between June 5, 2004 and September 4, 2009 can get their money back.

“We thought that families deserved better,” said Dr. Alvin F. Poussaint, a psychiatrist at Judge Baker Children’s Center and member of the CCFC Steering Committee. “Marketing of baby videos plays to parents’ natural tendency to want what is best for their children. We believe that in response to our advocacy, Disney is now offering a full refund to parents who bought Baby Einstein videos.” The American Academy of Pediatrics recommends no screen time for children under the age of two.

“Parents have a right to know that there is no credible evidence that screen media is educational for babies,” said Dr. Linn. “We urge parents who bought Baby Einstein videos to take advantage of Disney’s refund offer. We hope that other baby media companies will follow suit.”

For information about how to obtain a Baby Einstein refund, visit

To read CCFC’s Federal Trade Commission complaint, visit


The Campaign for a Commercial-Free Childhood is a national coalition of health care professionals, educators, advocacy groups and concerned parents who counter the harmful effects of marketing to children through action, advocacy, education, research, and collaboration. CCFC is headquartered at the Judge Baker Children's Center in Boston.


Baby Einstein Refund
Fact Sheet on Baby Videos
CCFC's FTC Complaint Against Baby Einstein
No Einstein in Your Crib? Get a Refund
New York Times, October 24, 2009
Disney Expands its "Baby Einstein" Refunds
CBS News, October 24, 2009
Disney Expands Refunds on Baby Einstein DVDs
Associated Press, October 23, 2009
Parents Offered Refunds on Baby Einstein Videos
Canwest News, October 23, 2009
Disney Offers Millions of Parents Baby Einstein Video Refunds
Telegraph, October 24, 2009
Disney Admits Baby Einstein is a Fraud
ArtThreat, October 24, 2009
Refunds Offered on Baby Einstein DVDs
CBC News, October 25, 2009
Baby Einstein and the Myth of TV as a Teacher
Lousiville Democrat Examiner, October 26, 2009
Disney Offers Baby Einstein Refunds After Alleged False Advertising
The Consumerist, October 25, 2009
Disney Offers 'Baby Einstein' Refund
Brandweek, October 23, 2009




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