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June 27, 2008

Contact: Josh Golin (617-896-9369; josh<at>   

For Immediate Release  

CCFC Responds to FCC Procedure on Product Integration;

Calls for Greater Protections for Children 

BOSTON  -- In response to yesterday’s decision by the Federal Communications Commission to issue a Notice of Proposed Rulemaking (NPRM) on product integration in television programming, the Campaign for a Commercial-Free Childhood has issued the following statement: 

“We are pleased that the FCC has begun to respond to the concerns of parents and advocates about the erosion of clear boundaries between programming and advertising.  The rise of product placement and product integration is turning television shows – including those watched by millions of children – into program-length infomercials.  As part of this new rulemaking process, it is essential that the FCC extend existing prohibitions on product placement in children’s programming to include programs watched by large numbers of children.  We also support new rules that would require real time disclosure of embedded advertising in programs for adults so viewers can better understand when they are being targeted by marketers.  We look forward to working with FCC on this important process.”







Product Placement On TV Targeted

Washington Post


Warning: Products Ahead

Wall Street Journal


Bringing product placement out into the open

Los Angeles Times


Reform groups want FCC to take on product placement epidemic

Ars Technica


FCC to Weigh Requiring Disclosures for Product Placement

Advertising Age


Watch Dogs Warn FCC about Trojan Horse Ads

Broadcast & Cable


FCC Is Urged To Clamp Down On Product Placement

Marketing Daily


Coalition Urges FCC to Adopt Product Placement Rules









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