GET INVOLVED     |     ISSUES     |     NEWSROOM     |     RESOURCES     |     ABOUT US     |     CONTRIBUTE     |     SEARCH  





December 12, 2006

Contact: Josh Golin (617-896-9369; jgolin@jbcc.harvard)


CCFC Lauds New MBTA Advertising Policy

No More Violent Videogames Ads on T


 The Campaign for Commercial-Free Childhood lauds Massachusetts Bay Transportation Authority General Manager Daniel Graubauskas and the MBTA Board of Directors for altering the agency’s advertising policy to preclude marketing videogames rated as unsuitable for children under 17. These include games rated “M” for “Mature” and “AO” for adults only. 

Last month, in response to cars on the Green Line being plastered with ads the violent video game Grand Theft Auto:  Vice City Stories, CCFC organized a public letter to the MBTA requesting that the policy be changed.  The letter was signed by a diverse coalition of legislators, health care professionals and community leaders including the Mayors Thomas A. Menino of Boston and Mayor Kenneth Reeves of Cambridge; Gerald Koocher, president of the American Psychological Association; Reverends Ray Hammond and Jeffrey Brown, co-founders of the 10 Point Coalition, and Dr. Alvin Poussaint of Judge Baker Children’s Center and Harvard Medical School.

“We are thrilled that the MBTA has been so responsive to community concerns,” said Susan Linn, a psychologist at Judge Baker Children’s Center and CCFC’s co-founder.  “The children of Boston can now ride the MBTA without being targets for advertising that glorifies violence.  The T’s decision sends a strong message to the videogame industry that public property cannot be used to promote violence to children.  We hope that other cities will follow suit.”

The MBTA’s letter to CCFC announcing the policy change can be read at .

CCFC’s original letter to the MBTA requesting the change can be read at .

The Campaign for a Commercial-Free Childhood (  is a national coalition of health care professionals, educators, advocacy groups and concerned parents who counter the harmful effects of marketing to children through action, advocacy, education, research, and collaboration among organizations and individuals who care about children.




MBTA Announces Policy Change


CCFC Letter to the MBTA


MBTA Statement on Letter


CCFC Statement on the MBTA’s Decision To Continue Advertising Violent Videogames 


MBTA Advertising Guidelines


Letter criticizes Grand Theft Auto video game ad on T (Boston Globe)


T should put the brakes on violent video game ads (Boston Herald)


MBTA Ads Stir Controversy (









Website Designed & Maintained By: AfterFive by Design, Inc.
CCFC Logo And Fact Sheets By:

Copyright 2004 Commercial Free Childhood. All rights reserved