7 Things You Can Do to
Fight Back Against Predatory Marketers
Support our current campaigns.
Be sure to check
CCFC's Action Center regularly for the latest actions from
CCFC and our organizational members.
suggestions for actions you'd like us to take on.
Many of our actions -
including our successful campaign to stop a new line of
eroticized dolls for six-year-olds - were suggested to us
by our members. If you see marketing that you think should be
the focus of a CCFC campaign, send us an email at
Support the activities of our member organizations.
Our member organizations are on the forefront of the struggle to
reclaim childhood from corporate marketers. So support
TV-Turnoff Week; circulate the TRUCE Toy Action Guide; join the
Dads and Daughters Action Network. For a complete list of CCFC
member organizations, please
Start a local chapter of CCFC. Last year, our first local chapter formed in the Quad
Cities (Iowa/Illinois) area. You too can start a local chapter
of CCFC and fight back against the commercialization of
childhood in your own community. CCFC, in conjunction with our
Quad Cities chapter, has created
materials for outreach presentations in order to help you
get started and an
implementation model for starting a local chapter.
you are interested in starting a chapter of CCFC in your own
Sign the Statement on the Rights of Children, Families, and Food
Join the growing alliance of those who value children more than
the bottom line. Read and sign the statement at
Challenge the Effectiveness of Self-Regulation.
Are you concerned about marketing to children that encourages
unhealthy eating habits; uses sex or violence to make a product
attractive to children; promotes questionable values for
children; or undermines parental authority and encourages
children to nag for products? If you've seen marketing that you
think is inappropriate for children, let the advertising
industry's self-regulatory body, the Children's Advertising
Review Unit know. To learn more about how to voice your
concerns and join this important campaign, visit:
Protect Children from Coke's Marketing Machine.
The Campaign for a Commercial-Free Childhood is working with the
Make TIAA-CREF Ethical coalition to convince TIAA-CREF, the
nation’s largest retirement fund, to pressure corporations to be
more socially responsible – and to divest from companies that
refuse to change their practices. Currently, we are urging
TIAA-CREF to urge Coca-Cola to change their marketing practices.
To learn more about this campaign and what you can do, please
Other Actions to Protect Children from Commercial Exploitation